Tracking Influence

One session at Blogher Business looked at how you can identify influential bloggers and track their effectiveness, RFP for Engagement Measures (link to session transcipt). There’s no agreed way yet on how to measure the ROI on social media outreach, on impact of blog mentions, on the time and effort it takes to get your story out there, but there are at least tools that allow you to find the people and track the conversations.

There is no agreed way to measure influence, opinions vary widely. Traditional web measures are not practical – how can you use …read more