Branding Posts That Got People Talking During the First Half of 2008
August 5, 2008 by Susan Gunelius
Filed under Marketing
What got Brandcurve readers talking during the first six months of 2008? Check out the posts below to see what the buzz was about.
Starbucks Rolls Out $1 Coffee and Free Refills
Quiznos Tries to Stay Competitive
Kool-Aid Scented Reeboks are Coming: This is Not a Joke
Paula Abdul Relaunches Her Brand at the Super Bowl
Target Dismisses Bloggers (and Customers) as Insignificant and Irrelevant
Color Theory Primer – The Color Wheel
Discovery Channel Logo Update
5 Steps to Branding Your Business
Trademark Violation or Not? You Decide
Logos, Trademarks and Lacoste
January 6, 2008 by Susan Gunelius
Filed under Marketing
Lacoste’s alligator logo is extremely well known. It’s got power as a brand icon, and Lacoste wants to keep it that way. That’s why the company tried to stop a dental practice in the United Kingdom from registering a logo that used an alligator back in 2004.
Here is The Dental Practice’s logo:
And here is the Lacoste logo:
