What Newspapers Need to do NOW to Survive
December 7, 2008 by Colleen Coplick
Filed under Social Media
I’ve been thinking about the whole traditional media/new media thing – everyone trying to figure out will happen to traditional media in the future. I’ve been mulling over thoughts around this for a while now, but haven’t been able to gather all my thoughts into one cohesive post. And then, I came across Chris’s post entitled All Tomorrow’s Armies and realized that Chris managed to coalesce all my thoughts!
Stay with the old at your own risk. All tomorrow’s armies are equipped and ready to embed. We don’t need to gather. We have our own dial tone. We connect and …read more
Traditional media on life support?
August 10, 2008 by Colleen Coplick
Filed under Social Media
Recently, New Jersey’s largest newspaper, The Star-Ledger, announced that unless it can get 200 non-union employees to accept a buy-out by October 1st, 2008, the paper will be sold.
Is the writing on the wall for traditional media? I know that locally, we’re seeing a huge amount of media convergence and downsizing. I know there’s always been some of that shifting going on behind the scenes, but it seems like it’s getting more and more prevalent these days.
The offer is coming at a time, the paper says, when ad revenues are declining, online media is growing in leaps and bounds, and …read more




