UnderArmour at the Bowl

More information from Chris, this time about Under Armour. When I first saw the mail I had no idea what the ad is for, not recognising the name at all, but looking at the site i see they do high performance sports wear. The Super Bowl ad is for something new, their new performance trainer, the Prototype.
This is their first foray into Super Bowl advertising and they are using it to kick off the campaign for the new show (out May 3rd). The teasers they have out definitely say that this is going to be a serious, …read more