FOOA and Online Advertising Basics

Bill Wise (Right Media) ‘Online Advertising Basics – Everything you wanted to know but were afraid to ask’
Although this was supposed to be the basics, I have to say that a lot of it went over my head; I’d love it if anyone could point me towards something that explains the basics for an exchange-based online advertising market which I could study at leisure to get my head around it.
Who are the players?
Publisher – more revenue, less effort, wants more demand, protect premium sales, user protection, want more product to sell;
Advertiser: wants better ROI, global control, efficiency, max audience relevance, …read more