Volvo Treasure Hunt

Pirates of the Caribbean 3 comes out in May. As a proven blockbuster franchise, it’s bound to be the target of advertisers looking to borrow equity in exchange for cash. Here’s the first one I’ve seen, from Volvo, setting up a treasure hunt to find $50k somewhere in the seven seas.

Sign up now to be notified when it starts. This is not the first time they have done this; there was a very similar promotion for the last film, where you could pick up a map from a dealer. Given the success of the last …read more