Aggregation without the aggravation?

Nononina Inc has formally launched Alltop – an Aggregation website that gathers and groups together “All Top Stories” for forty of the top most topics on the Web. The Company, Nononina, also owns Truemors and is owned by Will Mayall, Kathryn Henkens and Guy Kawasaki.
Guy Kawasaki mentioned the debut of Alltop in his blog: