by guest blogger Ehren Cheung
5 Reasons Why Branding and Experience are the Same

This is the second installment of a two-part article. Read Branding and Experience, Part 1.
4. Culture and Expectations
When people take public transit – what do they want? Do they expect better service or do they expect crowds? Public transit users all have the expectation that it is crowded, so the TTC improves upon that image by increasing the number of buses per route. How do these customers treat one another? How do people use your service or product? Do all of these small elements combine to create a …read more

by guest blogger Ehren Cheung
5 Reasons Why Branding and Experience are the Same

One of the first things we must understand when we talk about branding, is that branding and customer experience are essentially the same. We’re trained to step back and dissect the two apart; it’s actually quite easy – we do it all the time when we analyze our marketing strategies. The funny thing is that if we were to take a step forward – and look closely at how we respond or rather how customers respond to products, we realize that branding, marketing, and all that other mumble …read more

Last week, I wondered about the infiltration of brands into my every day life. Looking back, I tried to recall all the different brands I had encountered that morning and afternoon. The list was pathetic with only 13 brands making their appearances. Clearly all of the brands that I use in one day were not making enough of an impact on my routine.
Last night I fell asleep reminding myself, “Branding Day tomorrow, Branding Day tomorrow” and miraculously remembered my task the next morning. So today, I’ve made certain to write down every brand I’ve encountered from the moment I wake …read more