Branding National Sports Teams: How Do They Rank?

Eighteen months ago, market research firm Turnkey Sports and Entertainment began a project to analyze the brands of professional sports teams using the following methodology according to SportsBusinessJournal.com:
“In late May and early June, Turnkey polled about 12,000 adult sports fans in the 47 North American markets that are home to a team in the NFL, NBA, NHL or Major League Baseball, surveying at least 200 and as many as 500 fans in each market, depending on the number of teams in each town.  They asked 20 questions relevant to each team’s brand: 14 meant to measure popularity and six meant …read more