Unilever’s Axe brand is extremely popular within its male target audience.  Currently, Axe is available as a deodorant body spray, deodorant gel and a shower gel.  It looks like Unilever (NYSE: UN) may be planning to extend the Axe brand to include a shampoo and conditioner.

Earlier this month, I published a post called Disney Expands Its Brand Presence Everywhere and talked about the upcoming launch of a Disney wine.  It looks like that was just the beginning of Disney’s unusual brand extension plans.  Up next: a cologne targeted to boys between the ages of 4-11 within the Hispanic market.