The world and Social Media

Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web – lots of numbery goodness. So what does it mean to marketers? I’ve tried to pull out highlights.

The web and social media is global, in all markets. Usage is growing, especially in video. Do you put video on the web – that’s more than your ads?
Widgets, installed in users own pages, are used …read more