Seth Goldman is the TeaEO of Honest Tea, one of the most successful organic bottled beverage companies which after just a decade of brewing up business has become a hot commodity in a very crowded industry. In February 2008, Honest Tea sold 40% to Coca-Cola for $43 million.
Behind the success of the USDA organic Honest Teas is a sustainable philosophy, but there’s a lot more to it says founder Seth Goldman and he’s sharing his secrets of sustainable success over at Green Biz:
More and more entrepreneurs are striving to strike such a balance between profit and principle, asking themselves, …read more

MSNBC had an article yesterday called Hyper-green products go ‘cradle to cradle’ which was great because it brought considerable attention to Cradle to Cradle (C2C) certification, a new green labeling process that takes the guesswork out of a product’s ‘greenness’. As a fan of Cradle to Cradle authors William McDonough and Michael Braungart, I’m psyched to see the idea get some time in the mainstream …read more