You’d think that the crushing defeat that Obama delivered McCain recently, partially using the power of social networking, would have been taken as an example to other politicians on how to run a successful campaign using social media.
Apparently, local politicians in Vancouver’s civic election didn’t get the memo.
Vancouver is electing a new mayor and city council on November 15th, and the Vision Vancouver candidate, Gregor Robertson’s camp began to “spoof”his opponent, Peter Ladner on Twitter.
A quote from Robertson’s spokesman claimed Vision Vancouver wasn’t trying to pass off the account as Peter Ladner.
“Clearly, it is a spoof,” Ian Baillie said. “I …read more

This evening was Vancouver’s monthly Third Tuesday, where Mhairi Petrovic, the founder of Out Smarts, explained how to sell social marketing to the traditional marketing decision makers. Raul (aka Hummingbird 604) live-blogged the event.
The information was fantastic, and I thought it needed a wider audience. The full post from Raul is here, but the salient points are below.

Some of the primary objections to social media that traditional marketers have to social media include: 
1) “We already use social media” Complete misconception –  having a website or a facebook page is not participating in social media.  
2) Perceived as a tool for only the younger set. This is a …read more