Video has become a big part of marketing and advertising. To compete, companies are creating webmercials, webinars, trade shows videos, corporate training videos and a number of other video components to solidify their brand recognition and marketing campaigns.
Chicago-based advertising agency Plan B believes so much in the power of video that they are allowing visitors to their website to spy on agency employees live as they perform their daily work. That’s right. You can log onto thisisplanb.com anytime Monday throughout Friday from 9:00am to 5:00pm and watch them in real time through their new live video chat.
Does it seem like …read more

An inexpensive yet potentially extremely effective way to market a website or product on the internet is by harnessing the power of YouTube. However, creating a buzz on YouTube doesn’t happen by accident. Here are the top five ways to create that buzz:
1. Be Original
Piggybacking on a played out idea isn’t going to be effective. Think outside of the box and come up with an original idea. This step is the most difficult but it’s also the most important.
2. Stand Out
Thousands upon thousands of videos are uploaded on YouTube everyday. Your video needs to stand out and quickly grab the …read more

Web Video Report has done some digging and pulled together a great post about the various rate sheets of publications that offer web video advertising.
Ranging from straight CPM deals, through more expensive packages such as the minimum $50k that you have to spend with YouTube, some of the more interesting ones have to the sites that offer some form of integration and customisation. Straightforward awareness advertising or click for action deals are good for certain objectives but sometimes you need more. You need to grab some of the magic of the site you are working with …read more