Videorix: A Video Sponsorship Agency
May 6, 2008 by Mike Abundo
Filed under Computers
The two great things about advertisers going straight to video creators are (1) all revenue goes to the creators, and (2) the ads stay regardless of superdistribution. Nadim Elgarhy understands this, and he wants to make the process easier through self-service online business matching.
Last year, he put up an online video product placement agency, Brandfame. Now he’s replicating that self-service model with Videorix, a site that lets advertisers put their logos at the beginning of creators’ videos. Inside Online Video readers get a $50 credit to their accounts through this invite code: insideov
Wonder what other ad formats can be sold through online advertiser-creator matching. Prerolls? Postrolls? Midrolls? Overlays? At the rate Nadim’s going, he just might do all of them before Madison Avenue wakes up to the possibilities.
