Carl’s Jr. is kicking buns with this viral video promoting their Portobello Mushroom Burger… to the tune of 3.3 million views last week alone.
According to this post on Ad Age:
Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.
The Carl’s Jr. performance was …read more

Fast food icon and head of the burger franchise mogul Jack Box has been tragically struck by a bus in the company’s current darkly comic viral video series.
The breaking news and ongoing coverage of the traumatic event is being playfully deployed through online social media outlets including YouTube, flickr, Twitter, blogs and elsewhere.
Here are the first three faux-amateur videos in the series are featured on franchise marketing blog FranchisorMarketing.com:
Jack in the Box Icon Hit by Bus: Official Statement
Jack in the Box Icon Hit by Bus: Phil Speaks Out
Jack in the Box Icon Suffers Massive Head Trauma
Feel free to leave well …read more

(Franchise Pick)  In order to increase share of mind (an oxymoron?) from the fickle but vast demographic of male morons* age 15 – 28, Pizza Hut engaged the services of the aptly named Mediocre Films to create a viral YouTube video.  The video, creatively named and exclamated Kicked Out of Pizza Place! is a huge hit on YouTube, having been viewed by 300,000+ morons (Watch below to make it 300,001+) and being awarded a prestigious 4.5 out of 5 moronic stars from the 4000 who could figure out how to vote.
Call me a purist, but I prefer my obnoxious, juvenile …read more

Source:  Ad Age
When it comes to fast-feeders, the quirky viral video has largely been the domain of Burger King. But square-burger marketer Wendy’s is trying to get the buzz headed its way with a new video called “Crazy Lettuce.”
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…Wendy’s worked with Kirshenbaum Bond & Partners, New York, on the video…
…The work is its first effort in the space and a stark departure for the chain…
So far, results for the film are mixed. Reviews are overwhelmingly positive on MySpace, where it has received 82,000 views, and heavily negative on YouTube, where it picked up about 16,000.
*  *  …read more