Walmart Secret Sale: Start Christmas Shopping Early
November 1, 2007 by Susan Gunelius
Filed under Marketing
In keeping with it’s brand promise, Walmart (NYSE: WMT) is trying to get a jump on Christmas spending by running Walmart Secret Sales in stores starting Friday, November 2nd rather than waiting for Walmart Black Friday sales to start the day after Thanksgiving.
Using the tagline, “The more you save, the more Christmas you can give,” the holiday promotion is supported by a Walmart Secret Sale website where customers can sign up to receive email or text message notices of upcoming sale items. Walmart claims their low prices will save the average family $650 this year.
