Keeping You on Your Greenwashed Toes

Consumers are getting greenwashed left and right, that is doused with an onslaught of false or far fetched “green” claims from companies. But, for every action there is an equal and opposite action and the greenwash watchdogs are out in full force.
One of my favorites is the Greenwashing Index. Here is a site devoted to a discourse on greenwashing in advertising where users can rate ads based on certain criteria.
When you rate an ad with the Greenwashing Index, it will generate a score based on your response to the following statements. Your score will be included in the ad’s overall …read more