New Media, Direct Marketing and Branding
May 7, 2008 by Susan Gunelius
Filed under Marketing
Today’s guest post is from Drew McLellan of Drew’s Marketing Minute. Drew is one of my favorite branding and marketing bloggers!
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:
The percentage is on the rise. And quickly.
Those who are using the tools are finding them very effective.
A recent study by the Direct Marketing Association concluded that many marketers who are focusing on building their brand believe in the power of Web 2.0.
The “New Media Emergence in DM & …read more
