Faces of Beautiful You
January 13, 2009 by Kori Ellis
Filed under Marketing
Faces of Beautiful You is a new website and online video series that launched last month. HSN and FanRocket (an LA-based production company) have worked together to create the series. The webisodes chronicle the adventures of three friends – Hallie, Smith and Nicki, covering the topics of beauty, love and careers.
In an interesting format, it features beauty tips and product reviews mixed in with comedy and Gen-Y angst. While targeting beauty enthusiasts and online shoppers, Faces of Beautiful You also appeals to those looking for quality web entertainment.
The site features many interactive components. There’s a downloadable beauty bag …read more
Taking Over Behind the Buzz
January 5, 2009 by Kori Ellis
Filed under Marketing
Hi,
I’m Kori Ellis. I’m taking over the reins here at Behind the Buzz. I write several other blogs for b5media, plus I’m also the Channel Editor for the Sports, Technology and Beauty & Style channels.
Behind the Buzz covers all aspects of digital and interactive marketing and advertising. I hope to discuss a variety of topics including the following:
Establishing a web presence, including corporate websites, portal strategies, microsites and interactive web marketing.
Search marketing and search engine optimization techniques.
Outbound web marketing, including email marketing and syndication.
Branding (though you can find more terrific content about branding from Katherine Liew at Brandcurve), including developing …read more




