This is simply from a snippet gleaned from the forum – the thread was filled with much more!

Emotional Marketing Value Headline Analyzer

“This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer’s your headline most impacts: Intellectual, Empathetic, Spiritual.”

Post from: EveryJoe

Analyzing Your Headline Text

Because it’s Brad’s I’d recommend it anyway but I think you might want to seriously take a look at this. Here’s some of the email Brad sent out;

A new website creation program that allows you to create truly professional looking websites with absolutely no website programming knowledge, whatsoever.

You can create sites that look identical to those created by professional web designers!

We’ve been working on it for more than 8 months now. We just opened up the site to the world and you can sign up for free and start making your own website right this very minute.

It’s getting rave reviews from some of the top marketers in the world and I truly believe it will revolutionize the way you do business online, as an internet marketer.

Go there and sign up for your free account now, and check out just how insanely easy it is to create a professional looking website… really! :-)

Here’s the link: BlinkWeb

Post from: EveryJoe

BlinkWeb and Brad Callen – Free Professional Web Site Creation

h/t to Search Engine Watch and Nathania Johnson;

Pump Up Your Site with Website Workout

“This afternoon at the SMX Seattle conference we announced the Google Website Workout contest.

The idea behind the contest is simple: we’re looking to help four businesses “pump up” their websites so they can get more sales, leads, or signups. Our consultants will work with the four winners to increase their sites’ performance by identifying and testing which combinations of page design, copy, and graphics yield the highest conversion rates.”

Entries accepted only through June 17th here…

Post from: EveryJoe

Google Helping Businesses Pump Up Their Web Site

I guess I could say I wish I had seen this from its inception but that isn’t true. Since posts about Walmart’s Classifieds have part of my current interest, I saw Erick’s at TC and read through the comments, coming across one by Bob Wyman. He mentioned the “no-coincidence” thought that Walmart’s new classifieds are being publicized at about the same time the newspaper industry is attempting to “recapture” the classified ad business.

Hence ReinventingClassifieds.com.

From their very first post;

“We’re especially looking for ideas that will help the newspaper industry figure out how to recover some of its lost classifieds business.”

To their post about Wal-Mart’s new Classifieds and Wal-Mart’s official line;

“We recently launched Walmart.com Classifieds beta to provide additional opportunities for our customers to save money and live better. This free, community-based resource allows customers to buy and sell items locally, find local jobs and learn about events in their area. Our new Classifieds beta at Walmart.com provides an expanded offering of products and services, the majority of which are not traditionally available from Wal-Mart, such as job listings, automobiles, rentals and real estate. It also further connects our community of 130 million customers who shop the Wal-Mart brand each week.”

Steve Outing and Co. are attempting to “bring experts together to revive newspaper classifieds by finding a new business model relevant in the Internet age.”

You’ll find a mixed number of opinions there whether classifieds can be saved or reinvented, including Bob Wyman’s. Good reading…

Post from: EveryJoe

Someone Is Trying To Reinvent Classified Advertising

“The number-one reason for wildly variable cost quotes, Schwab says, is that many small-business owners don’t have the time or knowledge to put together a “comprehensive requirements document”: something that spells out to the letter the kind of site you need built. Without a detailed requirements list, bidding companies may be coming back with services that aren’t necessary, or leaving out features you’ll need.

Getting a clearer sense of what you need the Web site to do will go a long way toward zeroing in on a true cost. Still, Schwab says, “you are going to be hard-pressed to find a reputable firm to do a website for less than $5,000 – and that’s even if it’s very straightforward.”

Folks, it isn’t that difficult to come up with a reasonably detailed list of requirements spelling out closely what your web site ought to have in/on it. If you first have an idea what the purpose of your site is, based on customer needs, follow that up with a basic list of requirements. Simple things. Things that fill customers’ needs.

Web sites get edited constantly. You can always add later and, imho, your designer should be more than willing and adaptive if you have the right designer.

The fellow in the article – Imad Mouline – has some excellent thoughts. Click through and give it a read.

Post from: EveryJoe

Paying The Right Price For A Web Site

I want to pass this on to you because it comes from a marketer that I respect. Yes, there is an affiliate link included. I’ll give you a choice.

Many of you know about eBay. I’ve written a bit about it lately. Did you know eBay has an affiliate program? Well, what I’m about to introduce to you is designed to help you take full advantage of eBay’s affiliate program (eBay Partner Network) and make good money online. Okay?

phpbay Pro

phpBay Pro is the premiere Ebay Affiliate software tool for generating real affiliate marketing income. With phpBay Pro, you can quickly and easily add rich keyword based content to your php driven website or Wordpress blog to compliment your existing content and encourage visitors to impulsively buy products from your site.

phpBay Pro is a powerful tool that easily integrates into your website to allow you to display Ebay auctions on your website. When a user clicks on a product and places a winning bid, you receive a commission from Ebay. Additionally, if a user signs up for a new Ebay account, you receive a bonus! With over 80,000,000 products on Ebay, you can easily add virtually any type of product to your site and start earning revenue today!

This is a brief list (there are more) of some of the software’s features;

• Add keyword rich Ebay items to your php based web site that encourage impulsive buys.
• Add SEO value to your content that can potentially increase search engine rankings.
• List auction items regionally from 14 different countries.
• List items by postal code (zip code) for localized results.
• List items from specific Ebay categories.
• Listings displayed in language and currency of selected country.

The bottom line is you can maximize your blog or web site’s earning potential with Ebay auction listings and earn commissions with each sale!

My affiliate link is at the top of the page and if you really don’t want me to earn a few bucks you can go directly to the features page here.

Check it out, seriously. This is good stuff!

Post from: EveryJoe

You Can Do This Also…

New Forum: How To Buy and Sell A Web Site at Sitepoint which Shayne Tilley calls “a dedicated place on the SitePoint forums for people to share their own experiences in buying and selling websites.”

The first thread is a sticky from catweasel, “Advice For Buyers” and offers some helpful advice, including;

Google is your friend

• Make liberal use of google. If the site has a 1800 number google it, maybe there are duplicates.

• Select a bunch of text from the site and google it to check for unique content.

• Google the sellers name and email address.

• Google the site name plus the word ’scam’ to see if the site has a bad reputation.

• Google info:www.<thesitename>.com to gain further information such as inbound links, number of indexed pages etc.

And much more…

Look who I found hangin’ out here – where does he find the time?

Post from: EveryJoe

New Forum: Buying And Selling A Web Site

The Markup Validator is a free service by W3C that helps check the validity of Web documents.

Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.

Validating Web documents is an important step which can dramatically help improving and ensuring their quality, and it can save a lot of time and money. Validation is, however, neither a full quality check, nor is it strictly equivalent to checking for conformance to the specification.

This validator can process documents written in most markup languages. Supported document types include the HTML (through HTML 4.01) and XHTML (1.0 and 1.1) family, MathML, SMIL and SVG (1.0 and 1.1, including the mobile profiles). The Markup Validator can also validate Web documents written with an SGML or XML DTD, provided they use a proper document type declaration.

HTH

Post from: EveryJoe

Free Markup Validation Service

A real copywriter – someone writing sales and marketing copy. Content writers – depends entirely on the subject matter. Sales letter writers are copywriters but called “direct response copywriters.”

[Quote compiled from two resources - Digital Point and "Writers vs. Copywriters"]

Here are some places you can find some of the best known Internet Marketing Copywriters I know. Please feel free to add your recommendation in the comments.

• Too Many To List In The: Copywriter’s Forum by Michael Fortin

• Too Many To List In The: Warrior Forum Copywriter Directory

• One of b5’s Own: Brian Clark at Copyblogger

• Another of b5’s Own: Anne Wayman at The Golden Pencil

• John Reese – One of the Internet’s all-time top marketers!

• I’m certain you can find someone of quality in: Anthony Blakes’ Copywriting Expert’s Forum

Good writing!

Post from: EveryJoe

Copywriters Are Not Content Writers

Thank you to Elinor Mills at the News Blog;

Gadgets comes to Google Docs

Google on Wednesday unveiled Gadgets for Spreadsheets in Google Docs, allowing people to create graphical representations of data in spreadsheets and publish them on Web sites.

[Google Docs lets you turn your data into a Motion Chart in a spreadsheet via a Google Gadget. (Credit: Google)]

For consumers, this means they have a dozen or so new ways to look at data in their spreadsheets. Google has put up a gallery of specialty gadgets to choose from. They include gadgets to display data on a pie chart, map, time chart, funnel chart, Gantt chart, pivot table, and on a heat map if it’s geographical data. You can even create interactive charts like those used by Google Finance and for motion charts.

Which is all good stuff – right? It is interesting to me…

What becomes more interesting, as always, is the ending comment to the article;

“With the enhancements, Google is ratcheting up the competition its free Web-hosted apps are giving Microsoft’s desktop productivity suite, which companies pay for.”

When you’re the top dog, you can allow yourself a lot of leeway with the manner in which you conduct yourself and your business. Sometimes you can even thumb your nose at your competition :)

Post from: EveryJoe

Google Gadgets Ratchets Up Apps Competition With Microsoft