Online Branding, Website Design & Usability: A Love-Hate Relationship

Websites provide so many different uses and experiences for customers.  From creating a brand image to making a purchase, companies have a unique opportunity to connect with current, prior and prospective customers on their websites.  That’s why first-class website design is essential.
However, it’s important to remember that your information is only as good as how it is received.  Therefore, it’s critical that you ensure you’re communicating your online information and messages well.  Herein lies the battle between branding, usability and design. 
Your website can do so much for your company but three main components are: