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Sunday, December 20th, 2009

Rebranding Santa Claus

November 15, 2007 by Susan Gunelius  
Filed under Marketing

Rebranding Santa Claus

I believe I read about the ultimate rebranding initiative today - in terms of ridiculousness at least. 
It seems that the Westaff recruitment firm is telling the temporary workers they’re hiring to play Santa Claus in Sydney, Australia that they should not use the traditional Santa (or Father Christmas in Australia) laugh of “ho, ho, ho” as it might be offensive to women.  Instead, the part-time Santas should use “ha, ha, ha.”


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