What Makes the WORLD Buy?

 
ShannonCherry over at Startup Spark noted that scientists have found a connection between novelty packaging/snappy logos and the area of the brain responsible for the “buy” impulse. That type of research is covering the biological/neurological aspects of spending money.
But are there cultural differences as to what and why people want to buy? Daniel Altman recently addressed this question and looked at buying behaviours in Seoul, Mumbai, Moscow and London. Not only the state of the local economy but also a diverse range of cultural influences affect how people save and spend money.
Korean nationalism plays a large role in Seoul, where …read more