Sacrifice is necessary for social media success

When the Whopper Sacrifice story broke last week, sites like Inside Facebook were applauding Burger King for creating advertising that goes beyond the banner ad.
But I think the success of the ad goes beyond its interactive nature and right into human behavior. In fact, they’ve done something which could change the way we look at virals…

If you haven’t already heard…
…it’s pretty simple. You add the Facebook application, then pick ten of your Facebook friends for sacrifice. Once those ten pictures go up in flames, you get a voucher for a free Whopper in the mail. (The ‘friends’ you just burned …read more