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	<title>EveryJoe &#187; Wii-price</title>
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		<title>Wii Shortage: Manufactured or Real?</title>
		<link>http://www.everyjoe.com/articles/wii-shortage-manufactured-or-real/</link>
		<comments>http://www.everyjoe.com/articles/wii-shortage-manufactured-or-real/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 01:56:31 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[find-a-Wii]]></category>
		<category><![CDATA[Wii-price]]></category>
		<category><![CDATA[Wii-shortage]]></category>

		<guid isPermaLink="false">http://www.brandcurve.com/wii-shortage-manufactured-or-real/</guid>
		<description><![CDATA[Nintendo&#8217;s popular Wii system was the &#8220;it&#8221; electronic gift last year during the holiday season.  This year, it&#8217;s just as hard to find a Wii and even pricier to buy if you can find one.  Nintendo responds to the Wii shortage by saying it takes 5 months to increase its monthly production rate which is currently at 1.8 million per month to meet demand across the globe.  That means, the shortage is likely to continue through the holiday season again this year.
Nintendo claims the shortage is not manufactured as one might wonder.  While Nintendo claims a manufactured shortage is not good [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/wii-shortage-manufactured-or-real/">Wii Shortage: Manufactured or Real?</a></p>
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			<content:encoded><![CDATA[<p><img vspace="10" align="left" src="http://www.bizzia.com/brandcurve/files/2007/12/nintendo-wii.jpg" hspace="10" alt="nintendo-wii.jpg" title="nintendo-wii.jpg" /><a target="_blank" href="http://www.nintendo.com/">Nintendo&#8217;s</a> popular <a target="_blank" href="http://www.nintendo.com/wii">Wii</a> system was the &#8220;it&#8221; electronic gift last year during the holiday season.  This year, it&#8217;s just as hard to find a Wii and even pricier to buy if you can find one.  <a target="_blank" href="http://us.i1.yimg.com/videogames.yahoo.com/feature/wii-shortages-expected-through-the-holidays/1174774">Nintendo responds to the Wii shortage</a> by saying it takes 5 months to increase its monthly production rate which is currently at 1.8 million per month to meet demand across the globe.  That means, the shortage is likely to continue through the holiday season again this year.<span id="more-116617"></span></p>
<p>Nintendo claims the shortage is not manufactured as one might wonder.  While Nintendo claims a manufactured shortage is not good business, it does seem suspicious that the company did not ramp up production to meet demand for the Wii&#8217;s second Christmas appearance.  Certainly the laws of supply and demand are working in Nintendo&#8217;s favor with customers clamoring to get their hands on a coveted Wii and dishing out the money to pay the inflated pricetags associated with it.</p>
<p>What do you think?  Is the shortage simply too convenient?  Is it a ploy to drive word-of-mouth marketing and an online buzz?  What do you think of manufactured shortages?  I don&#8217;t like them because in the end, the customer suffers by paying too much for an item.  Is Nintendo guilty of massaging the supply numbers or poor planning?</p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/wii-shortage-manufactured-or-real/">Wii Shortage: Manufactured or Real?</a></p>
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