Growing Influence of Women on Web

There are now 34million mothers online in the US who are confidently keeping up with the web developments as a way of connecting, improving purchasing decisions and also to help with their relationships with their children who are web savvy.
Online mothers are an incredibly powerful force with increasing influence and of course remember they influence 80% of purchasing decisions.
So how do mothers make those purchasing decisions
24% use general websites
21% use family or friends recommendations
19% use search engines
This compares favorably with the traditional methods
Newspapers 7%
Email 10%
TV 11%
This research shows to me two things

If you want to influence the real decision makers …read more