3 steps to a viral marketing campaign

Lately, in my business, I’ve been getting a lot of questions about viral marketing – and how someone can use it to build buzz.
The key to a successful one (just like any other marketing tactic) is planning.
There are three core components to any viral campaign:
1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” …read more