World Book Day

Thursday is World Book Day and in the UK, every schoolchild is getting a voucher to buy one of the special 1GBP books that have been written. I’m after the Neil Gaiman one , Odd and the Frost Giants. Another one being published has been done by Faber&Faber, called Adventure According to Humphrey. To support this release there’s a fun site called Fun with Humphrey and a great game called NutDings (this one I can play!) that a lovely little timewaster.

As a campaign, this relies far more on PR and promotions than on advertising. Unlike Sport …read more