A Thought on Slowing Down … While Advancing the Mission

Web 2.0, social media, client relations management systems, interactive media, direct mail, e-mail blasts, viral marketing, and on and on and on.
The world demands ever-increasing velocity, and nonprofits are no exception. They’re working like hell — sometimes successfully, sometimes not — to keep up with the changing times and apply new strategies and tactics to the timeless issue: connecting with their publics in a meaningful way to advance their missions. And as soon as they master the latest innovation, it seems, something new comes bouncing around the corner, rendering obsolete that which was nifty and cutting-edge and effective just last …read more