Beer Flows at Olympics

At 08:08 on 08/08/08, the Summer Olympic games kicked off in Beijing, China. There is, it seems, an “official” everything to commemorate the games – including an official beer.
Yanjing is the official beer of the 2008 Beijing Olympic Games and no wonder, since it is the largest brewery in Asia. It currently holds a whopping 85% market share in China. That’s significant in a country that is increasingly becoming a force in the brewing world.
How much beer does the brewery expect to sell? Here’s some beer for thought… During the 2000 Sydney …read more