Even though Yahoo currently has no other competing bidders right now with Microsoft, it is believed that Yahoo is aggressively pursuing alternative routes for the company.

The most likely outcome is that a marriage between Yahoo and Microsoft will occur, with one alternative being perhaps Yahoo tying up somehow with Time Warner. Source: Microsoft Set to Raise Yahoo Offer?

However all is not rosy, even with a higher bid Yahoo’s investment in China’s Alibaba could prevent this takeover from going smoothly.

Then there is the potential for consumer backlash against a company that could control and determine the course of how we surf and view content.

Is control over a browser, search, email, tools for creating content resting with one large company something we should worry about or something that the market will decide?

Post from: EveryJoe

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