Hammertime Marketing Campaign
June 12, 2009 by Kori Ellis
Filed under Marketing
MC Hammer’s new TV show Hammertime is premiering this Sunday on A&E and along with it has come a marketing campaign that includes a microsite — WatchHammertime.com. The show centers around the 90s mega celebrity and his family.
On the website, users can play games, sign up to get a personal phone call from MC Hammer, enter a sweepstakes for a VIP trip to Hammer’s Vegas concert, and much more. You are also encouraged to follow @MCHammmer on Twitter. The website is very interactive with polls, discussions, videos, mobile alerts and other components.
Additionally, a viral video about Hammertime was released …read more
