Starbucks taps Chinese market with Chinese brew

How much does the country of origin of a product matter to you?

A lot, Starbucks are betting for Chinese coffee drinkers.
With the Lunar New Year coming up on Monday (Jan 26) the Asian branches of Starbucks will be offering a new brew which will incorporate Chinese coffee. Called ‘South of the Clouds’, it will be the first international coffee chain to use beans from China’s Yunnan province (previously well known for its tea).
The question is: Will Chinese customers react well to coffee from their own country?
Starbucks claims that they are experiencing consistent growth in China, although it was only a …read more