AT&T Pays Apple $300 For Each iPhone 3G
August 1, 2008 by Rico Mossesgeld
Filed under Cellphones
Check out this usatoday.com article. Of interest are:
- The fact that AT&T is paying “about $300 per device”. No wonder the iPhone 3G is superficially cheap!
- The impression that the iPhone made the mobile web “dead simple”. Despite the existence of Nokia and it’s very capable MiniMap browser. But then again, you can’t argue with the results of effective marketing.
- Coverage of AT&T chairman and CEO Randall Stephenson, who is credited with AT&T’s cozy relationship with Apple. He’s been lauded as “all for wireless” and having the balls to sign up for what’s currently a “no-brainer” deal.
Surely, Apple’s and AT&T’s efforts to keep the phone locked have been good for the bottom line (which is what any company should push for anyway, just to be clear). But isn’t there a way to make money and “share the wealth”, so to speak?
