Do Box Office Hits Prove that Piracy Doesn’t Hurt Hollywood’s Bottom Line?
July 22, 2008 by Rico Mossesgeld
Filed under Press
Lots of our gadgets do multimedia, and lots of multimedia is pirated. So consider this:
Studio execs argue that piracy will kill the movie business. So how do they justify the raging success of The Dark Knight [and I am Legend]?
“It looks like another indicator that although piracy does hurt business, on a title-by-title level, it’s a more complicated effect,” says Eric Garland, CEO of BigChampagne, “Many top-selling titles are among the most-pirated, but they don’t necessarily underperform in the marketplace just because they’re the most pirated.”
Check out the whole article here.
