Rumour about Google buying Feedburner
May 19, 2007 by colbert low
Filed under Announcements
Gee….If Google buys over Feedburner, its gonna be a cool thing. Since so many people surf the web on RSS readers, it would be great if we could monetize that audience with Adsense served on it. Seems practical enough and its time I concentrate on getting more Feedburner readers too….Enjoy your weekend.
If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.
So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.
Rumour about Google buying Feedburner source
Sounds like a good way to make sure sites get more hits