Survey: PCs Winning Battle Vs. Macs
May 20, 2009 by Rico Mossesgeld
Filed under Laptops
So, based on the brand preferences of 5,000 people, it seems Microsoft’s Laptop Hunter ads are working:
At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.
Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.
Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the report.
However, as noted by Tom’s Hardware, it’s also possible that the PC’s lower prices appeal more to consumers during these relatively hard economic times. Turns out Microsoft’s campaign could’ve made its debut at just the right time.
