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The Gadget Blog

So How Much Did They Spend For This Ad?

October 25, 2008 by Rico Mossesgeld  
Filed under Gaming

So How Much Did They Spend For This Ad?

Get Kobe Bryant to “perform” with Tony Hawk, Alex Rodriguez and Michael Phelps. And make them wear pink polos in the grand tradition of Tom Cruise in Risky Business. That’s a quick way to get attention for your product, which in this case happens to be Guitar Heroes: World Tour.

One has to wonder though: how much did they pay for all that star power?


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