How to Spend Money to Help Your Competitors
August 12, 2008 by Rico Mossesgeld
Filed under Press
Fellow b5′er Jayvee makes a good point over at Cellphone 9:
After the conference, I approached him and asked him why the comparison has to be made to the iPhone all the time. I interjected that mentioning a competitor’s product during your own press conference made it sound more like a fit of desperation on your end. The truth is, the iPhone and his product are two different things.
It’s so easy to agree with this! While Jayvee makes a case for the apparent non-idiocy of tech and lifestyle journalists—who know that there are other products out there, it’s also fitting to concentrate on the economics of mentioning the iPhone. Read more
