Seeing Microsoft’s COO Kevin Turner croon about Apple’s legal boys calling him up about the Laptop Hunters Ads, I was reminded of this smug and dismissive rant by cockyjeremy. He typifies the I’m-better-than-you attitude of the Steve Jobs fans club.

I’ve got a few things to say about that!

Is it just me, but is the second Lauren Laptop Hunter (the one with mom) cuter than the first?

Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion

So, based on the brand preferences of 5,000 people, it seems Microsoft’s Laptop Hunter ads are working:
At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.
Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.
Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the …read more

Here’s the latest one, showing “Sheila” supposedly spending $2,000 of Microsoft’s money to find the perfect laptop for video editing:
Microsoft’s Laptop Hunter ads have attracted attention online for its subtle attacks on Apple, and as more proof that Microsoft is taking marketing more seriously. Personally, I can easily point out flaws in the Laptop Hunters’ messaging (which is not helped by its simplistic presentation of computer realities), but I doubt if anyone can. The fact remains that Microsoft is starting to become more concerned with appearances, rather than just the cold, technical specs.
Sure, Sheila glosses over the realities of her …read more