So Hypocritical Apple!
October 30, 2008 by Rico Mossesgeld
Filed under Desktops, Press
So you come out with a new ad, in response to your competitor’s attempts to change perceptions over a much-maligned product. Do you concentrate on your strengths, re-highlight your competitor’s weaknesses, or simply go with a cleverly-worded lie?
Reportedly, Apple decided to go for the latter. In a recent ad, they implied that Microsoft spent more money on marketing their products, rather than improving them. According to WinGeek: “…since Apple brought it up, they spend only .7 cents less per sales $1 on Advertising than Microsoft and spend a fraction of what Microsoft spends on improving its products.” For every dollar …read more
