More Pinpoint Advertising Tech to Scare Shoppers Silly
August 27, 2008 by Rico Mossesgeld
Filed under Services
The Holosonics system will bombard shoppers with pinpoint promo announcements while they’re in the store. On the visual front, looks like some progress is being made towards making those virtual billboards on Minority Report a reality:
With help from marketing technologies like radio frequency identification (RFID), in-store ads can be served to customers based on items they’ve recently purchased. Physical appearance will increasingly also determine what ads they see, the Wall Street Journal reports.
RFID tags are already included in many retail purchases to help retailers keep track of inventory. As of January 2006, Wal-Mart’s top 200 suppliers were required to add …read more
