NBC Fails to Maximize Investment in Olympics
August 21, 2008 by Rico Mossesgeld
Filed under Services
What’s up NBC? You’ve paid millions of dollars to secure exclusive rights to the Olympics for the US market. And all you have to show for it is to be last when it comes to Olympic updates.
By now, a significant number of Americans—your target audience—have probably watched the amazing 100m dash of Usain Bolt, where he broke the world record without even breaking a sweat!
