What do You Think of the Mojave Experiment?
August 28, 2008 by Rico Mossesgeld
Filed under Desktops, Laptops
The Mojave Experiment is Microsoft’s latest marketing ploy. Participants—who are said to have never used or apparently even seen Vista—are asked what they think about the operating system. Afterwards, they’re shown a 10-minute demo of Microsoft’s “newest” OS, codenamed “Mojave”. It’s only after the presentation’s done are the participants told that Mojave is actually Windows Vista. They’re asked once again to rate Vista.
The campaign makes use of videos, which show with full detail the reactions of most of the participants as they’re wowed by what they’re seeing. It’s clear that Microsoft thinks that the numerous challenges faced by Vista aren’t …read more
