The Making of the Nokia N97 Video
May 8, 2009 by Rico Mossesgeld
Filed under Cellphones
Wow, it seems everyone’s jumping on the Apple marketing bandwagon nowadays. Even world-beater Nokia thinks the random artsy-fartsy online video will attract more attention to its upcoming Nokia N97 “the making” video:
What I do like about the video is how it whets my appetite for Nokia’s new flagship, with shiny and carefully-cultivated cinematography, including shots of the phone in action. But even better is the clearly inclusive approach of Nokia; no Jobsian snobbery to be found here. The ultimate implication—this phone is so cool because it lets you do practically anything, and not because it makes you stand out—kinda plays like the anti-thesis of Apple’s simplistic branding.
Nokia should keep one thing in mind though: if they’re going to push for “Internet everywhere”, sister company Nokia Siemens Networks (an infrastructure provider) had better cover the globe with its cell sites!
