Why Engraved Gadgets May be too Good to be True
December 10, 2008 by Rico Mossesgeld
Filed under Services
There’s a longstanding reason why some retailers (online and off-) will engrave your new buy for free. Apparently, you can’t return engraved gadgets. As The Consumerist reports:
Ever wonder why some places will engrave your electronics for free? It’s so you can’t return them. Really. That’s the reason. Returns of perfectly good, non-defective merchandise account for 95% of returns and “free engraving” is a cheap, easy way to ensure that that item won’t be coming back.
Back in May of this year, Sony told the WSJ that free engraving had recently saved them a million dollars.
Come to think of it, this isn’t so bad—at least for people who are really sure about what they buy. And that’s the kind of gadget shopping everyone should practice in the first place. And what about engraved gadgets as gifts? Name me a recipient who wants to return their free gift, and I’ll call them mud.
(image by Engrave)
