Squidoo

Have you ever been searching around the internet, or Googling for that little bit of information that you just can’t find the right answer for online? Or maybe you’re really wanting to get the information from someone you’d pretty much qualify as an expert.

Squidoo foots the bill on all counts.

I’ve been using Squidoo for awhile now, I actually got in on some of the initial beta release of testing it out and getting my “lens” established. The only problem is that life crowded out the amount of time I spent on my own lenses, but I keep going back to the site to search for other information when I’m looking for that specialized tidbit of information.

We have built a new online platform and community that makes it easy for anyone to build a single page–called a lens–on a topic, idea, product or cause he is passionate about. These lenses in turn help finders get unique, human perspectives instead of computer-selected and often irrelevant search results. Not only can Lensmasters spread their ideas, get recognized for their knowledge, and send more traffic to their Web sites and blogs—they could also earn royalties.

Squidoo is kind of a brain child of the poster child for marketing nowadays (at least in my opinion since I like his thoughts and methods), Seth Godin.

Squidoo was started by the Original Squid, Seth Godin. Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yoyodyne was acquired by Yahoo, he served as VP Direct Marketing for Yahoo for about a year. In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Seven of Seth’s books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth’s head is the most recognizable author icon in business. Yes, his head.