It’s not the first time I’ve seen this type of video projection work done, but I’m still impressed by it. The transition from what’s "false" onto something that’s very real and massive in your perspective is mesmerizing to me.
555 KUBIK_ extended version from urbanscreen on Vimeo.
I can’t wait until more of this type of thing becomes more mainstream. However, my concern would be that it would either get lost in the noise of it being overdone, or that it would be more of a distraction instead of an appreciation of the design of it all.
What do you think?

Hat tip to Aaron Brazell (a.k.a. Technosailor) for uncovering this video showing the work of a projection company that does some pretty amazing work. They project video images and colors onto buildings and then blur the lines between reality of the the 3D space and the projected 2D images and video.
Very cool stuff.