Apple and Labels To Launch “Digital Albums”
In a move to bolster sales of albums, Apple, according to the Financial Times is joining forces with record labels to come up with new “Digital Albums”. This is reminiscent to the days wherein people would buy albums/cds not just for the music but for the covers and booklets that come with it.
With today’s online distribution, record companies are losing album sales due to the fact that people can now just purchase songs they like instead of an entire album. Honestly, buying on a per song basis makes much more sense to me. Having said that there’s still something nice about albums of past. It’s getting the other content that makes the experience a whole lot better.
So according to the article, Apple will be making a new kind of “digital albums”. This is not your ordinary PDF file with pictures and text. Instead it will be more interactive. You can even play the songs direct from the album without going through iTunes. That’s pretty cool. Add some lyrics, photos and other multimedia content and it will really make for a compelling reason to buy albums again.
This coincides with the rumored release of a “tablet” style device from Apple. We’ll see this fall if all of these comes to fruition.